Recently, many stocks of agricultural concepts have been rising, which has a great relationship with the introduction of national policies, and the related industries (rural logistics) seem to be giving birth to new opportunities.

The central No. 1 document explicitly proposed that the "construction of the rural 123 industry integration and development system" should be "focused on solving the outstanding problems in the marketing of agricultural products, strengthening the postpartum classification, packaging and marketing of agricultural products, building a modern logistics system for cold chain storage of agricultural products, building a public service platform for agricultural products sales, supporting supply and marketing, and supporting marketing." The post and various enterprises extend the service outlets to the rural areas, improve the stability and Cohesion Mechanism of the production and marketing of agricultural products, vigorously build a broad infrastructure to promote the development of rural e-commerce, encourage the support of all kinds of market subjects to develop the new model of agricultural industry based on the Internet, and carry out the electronic commerce into the rural comprehensive system. We must speed up the modernization of rural circulation.

Industry convergence, courier service to "Rural Revitalization" should take the first step.

In the past few years, express delivery has played an important role in promoting the structural reform of agricultural supply side, training new kinetic energy in agriculture and rural areas and speeding up the construction of agricultural modernization as a modern leading industry to promote the transformation of circulation mode and promote the upgrading of consumption. Especially since the implementation of the "express to the countryside" by the State Post Office in 2014, the express industry has developed in full swing in the vast rural areas of China. The service of the postal service "three rural" and the ability to participate in the accurate poverty alleviation has been greatly enhanced.

According to the data from the State Post Office, by the end of 2017, the total amount of express delivery in rural areas has exceeded 10 billion pieces, the direct postal rate of the nationally constructed villages has reached 96%, 21 provinces have basically realized the direct postal service in the constructed villages; the postal enterprises have added 108 thousand new sites for "mail purchase", helping 1 million 110 thousand farmers to receive an increase of 1 billion 200 million yuan; Express Enterprise The industry creates 905 items of "one place and one product" for modern agriculture, and emerges more than tens of millions of leading brands in Jiangsu Shuyang flowers, Guangxi Yulin hundred fragrant fruit and so on. Postal and express delivery have become the important force in helping the rural areas to help the poor.

In fact, the express delivery service that has extended the service network to the rural areas has already taken a step forward in promoting rural revitalization. Especially in the central and western regions, through the combination of "express e-commerce local special agricultural products", they force the local express to develop the passive situation of the development of the scissors and bring real benefits for the local farmers, such as the potatoes in Dingxi, Gansu, the apple of Liquan in Shaanxi, and the iron stick yam in Wuzhi, Henan. And other unmarketable native products have now become the world-famous net red products. The express industry has made a great contribution to the implementation of the "implementation of the strategy for the implementation of quality and the development of agriculture" and "a new pattern of building a village, one county, one county and one industry", which is put forward by the No. 1 document of the Central Committee.

In the delivery of high quality fresh products such as Yangcheng Lake hairy crab, Shandong cherry and Inner Mongolia mutton, the express enterprises such as Shun Feng, EMS and Zhong Tong have accumulated a rich experience in cold chain transportation, and formed a replicable cold chain transportation solution. The central document No.1 put forward the idea of building a modern agricultural product cold chain warehousing and logistics system. For express delivery companies, there are mature experiences for reference. Next, they only need to further improve the existing experience, and then radiate more rural areas to form the scale effect of the modern agricultural products cold chain storage and logistics system.

Seize the opportunity, the express industry should consolidate its advantages in "Rural Revitalization".

It is worth noting that the central No. 1 document does not specifically mention "the implementation of the express delivery project" like the first No. 1 document of the previous two years, but it is expressed as "supporting the supply and marketing, postal service and all kinds of enterprises to extend the service outlets to the countryside".

At the beginning of 2014, when the State Post Office proposed the first implementation of the "express to the countryside" project, the coverage rate of the National Express network was only about 50%. After four years of development, the coverage rate of the express network has been raised to 87%. It can be said that the implementation of "express delivery to the countryside" has been successful in rural areas, and the work that needs to be done now is upgrading from version 1 to version 2. "Support supply and marketing, postal service and all kinds of enterprises extend service outlets to rural areas" means that, in addition to continuing to support the service network of postal and express enterprises to extend to the countryside, other "various types of enterprises" will also be supported by the policy, which is based on the Internet, which is now stable in the city station, and so on. As for start-ups, the door to the rural market has been opened to them.

Obviously, the rural market as the next "blue ocean" in the development of express industry will usher in greater development space and new competitors, opportunities and challenges coexist. Whether a courier company can seize this rare development opportunity determines whether it can consolidate its advantages and gain greater development in the strategy of Rural Revitalization.

Another good news for the development of the express industry in rural areas is that the central No. 1 document clearly will "continue to focus on infrastructure construction in rural areas, speed up rural roads, water supply, gas supply, environmental protection, power grid, logistics, information, radio and television infrastructure construction, and promote the interconnection and interoperability of urban and rural infrastructure". There is no doubt that "logistics", as one of the "infrastructure" in rural areas, will be supported by policy in the implementation of the strategy of rural revitalization, and the express industry will benefit from it.

Implementation of the implementation, the State Post Bureau Party group made three requests.

"We must fully integrate the characteristics of the industry, give full play to our advantages, and deeply participate in the strategy of rural revitalization, with the aim of" short board, quality improvement and cost reduction ".